Book Promotion Ideas

TikTok is for more than just the latest dance craze or viral challenge. There’s a community for almost everything people are interested in, and this is especially true for book lovers what are the different stages of self development explain. #BookTok is a large, thriving community. Even brick-and-mortar stores often have a section devoted to books recommended on #BookTok. It’s the perfect place to promote your self-published book.

Even if your book hasn’t gone viral, you can mimic the format to drive curiosity. And make sure to use the platform regularly so you can stay on top of current trends. Learn more about utilizing trends here.

I recently posted a video calling all authors to #StitchThis and tell the TikTok world about their book. Do it! There are lots of videos like this on TikTok where someone will ask you to stitch their video with your response. Watch for opportunities to do this.

That’s why you started your account! Encourage people to post reviews on Goodreads and Amazon, share comments with you after they’ve read, and more. Mention anything going on in your book life. Events coming up? Make a video about it like author Anne Abel did.

Best Book Promotion Ideas

Something even better than a free sample of your book is…a free book or free merch! Generate new readership and excitement about your work by holding a giveaway. This can be anything from a gift card to a whole book, story or bonus material that you want to giveaway. For prizes that include things like gift cards or signed copies of your book, you can advertise on your social media and in your newsletters. Include hashtags and research what is trending on Twitter to find out when is best for you to jump on the wave.

You’ve likely seen challenges pop up in your feeds, or even participated in one, and now you want to create one for your people. Great idea! They’re super fun and a great way to bring new people into your world or provide value to your existing audience. Why a Challenge? A “challenge” in the marketing…

I don’t mean send out a news update via email to people who have no interest in your „news.“ I mean do what you do best and write a short story that will engage the subscriber within seconds. Make a tangent story related to the world you created in your latest fiction novel and have a big button that says „Click to get to know SoAndSo!“ Newsletters and drip campaigns don’t have to be dreary. Spice it up with headlines and emojis! Also, don’t neglect your Unsubscribe page either. When a subscriber wants to unsubscribe, make it hard for them to pass up a good deal on your book if they haven’t already purchased a copy. On the unsubscribe page, include a link to purchase the book and say something like, „You have been unsubscribed from my newsletter, but I don’t want you to miss out on the full story of John and Jane. Click now to get a copy sent to your doorstep.“ You can also include a special code for 10% off!

book fair promotion ideas

Book Fair Promotion Ideas

So, have you recently finished self-publishing a book and thinking of ways to market your book? While we’re not negating the importance of social media sites, book reviews, giveaways, book launch events, author interviews, and the entire book promotion shenanigans, we merely hope to introduce you to another platform that is created for avid book readers.

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Mastering these book promotion concepts is invaluable for any author seeking to expand their readership and build a thriving career. By implementing these strategies, you can gain a competitive edge in the crowded book market, increase your book sales, and ultimately connect with readers who will cherish your work. Effective book promotion not only boosts discoverability but also establishes you as a credible author in your genre.

Children’s Book Promotion Ideas

Don’t be shy when it comes to promoting your book. It is important to let others know about it. Just remember that your friends and family want to support you. And creating a launch team can be a wonderful way for your loved ones to do just that.

Whenever I talk about marketing or selling strategies for authors (and that’s quite often, let’s be frank – I go on about it all the time), one of the most common questions I get from authors is, “Will this work for ?” or, “I write books, will this work for me?”.

When it comes to guest posting, be aware that your post can’t be a sales pitch. Your written piece will have to be about something relevant to that particular blog’s or magazine’s audience, tied to your book in a natural and non-pushy way.

As a children’s book author, it’s okay to be a bit playful. Written in the third person, this little snippet gives you a chance to connect with your (potential) readers, and lets your personality shine through.

Libraries love hosting story hours with local authors. And most libraries have weekly scheduled story times already, with lots of children and parents attending. Larger libraries even offer multiple story times based on different age groups, making the targeting of your book’s audience even easier.